The Streamliner

April 2, 2010

In order to help Audi UK celebrate their 100 year anniversary at the 2009 Goodwood Festival of Speed I helped produce a virtual wind tunnel to let visitors see how streamlined they are.

The virtual wind tunnel was phenomenally successful with constant queues of people waiting to play over the three day festival. Visitors would be shown a video showing how the drag coefficient of Audi vehicles has improved over the past 100 years. Then they could interact with the Streamliner to try and get their own drag coefficient as low as possible. Some people took the streamliner challenge very seriously – removing bags, hats and even sunglasses! There is a great video on Vimeo.

“With 100 years of Vorsprung durch Technik behind us, we had a lot to live up to! We wanted to make sure that we used the latest innovative technology to tell the brand story so far in an original way. Twofour came up with some great technologies to enable us to do this and have been an excellent addition to the project team here at Audi UK that have pulled this event together.” Jane Bown, Events and Internal Brand Manager for Audi UK

The interactive elements were all part of the Audi Experience (check out the video on Youtube), created with Twofour. The Audi Experience was a hi-octane mix of interactive experiential installations and live shows hosted by and including celebrities Sir Bobby Charlton, Ben Fogle and Audi racing drivers such as Allan McNish.The 2009 Festival of Speed attracted over 152,000 motor sport fans – the second highest Festival attendance ever and the spend in the on-site gift shop was up 100% on the previous year’s sales.

Role
Software project management, UX

Length
8 weeks. Completed in 2009

Team size
Creative Director, Project manager, Designer, 2xUX, 2xDevelopers, 2xInstall crew

Deliverable
Interactive wall

Design process
Interaction audit, competitor research, concepting, UX and visual design, user testing, design refinements

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100 Years of Audi

April 2, 2010

In order to help Audi UK celebrate their 100 year anniversary at the 2009 Goodwood Festival of Speed I created six touch-screen kiosks filled with facts and figures about the last 100 years of Audi and a multiple choice quiz with a chance to win tickets to Le Mans and Old Trafford as prizes. The quiz was strictly for Audi fanatics only. Of the hundreds of people that entered, less than 50 people got enough correct answers to enter.

Role
Software project management, UX

Length
4 weeks. Completed in 2009

Team size
Creative Director, Project manager, Designer, UX, Developer, 2xInstall crew

Deliverable
6xKiosks

Design process
Interaction audit, competitor research, concepting, UX and visual design, user testing, design refinements

The Airwave

April 2, 2010

In order to help Audi UK celebrate their 100 year anniversary at the 2009 Goodwood Festival of Speed I helped produce a holographic video screen displaying a timeline of Audi history spanning 100 years.

The holographic video screen allows users to explore the history of the Audi brand from its initial conception in 1909 through to the current day. Users wave their hands to scroll through the timeline and stop at points of interest which presented them with content relating to the Audi brand at that time. This was a Holopro projection screen which gave the user the impression that they were engaging with thin air.

With this event we had little control of the lighting and the flow of visitors. Consequently the developers had to create a piece of tracking software that was as flexible as possible so the install crew could quickly calibrate and adjust the tracking algorithm.

Role
Software project management, UX

Length
4 weeks. Completed in 2009

Team size
Creative Director, Project manager, 2xDesigners, 2xUX, Developer, 2xInstall crew

Deliverable
Gestural interface

Design process
Interaction audit, competitor research, concepting, UX and visual design, user testing, design refinements

Talking Statues

March 10, 2010

Talking Statues was an interactive outdoor installation to celebrate the launch of Night at the Museum 2 on Blu-ray and DVD. Sitting side by side in Bond Street, Churchill and Roosevelt statues were brought to life, using live digital video effects and custom designed projection techniques.

Because the outdoor event was for one night only with no power supplies, a custom self contained projection system was designed that used portable batteries to run all of the technology.

Soundbytes from the script, written by Steve Coogan, could be triggered at any point, allowing TV presenters to interview the statues about their experiences. Churchill was particularly annoyed by the pigeons… It was a lot of fun, and a great event that attracted a lot of media attention and brought some of the wonder of Night at the Museum to life.

Role
Project management, UX

Length
2 weeks. Completed in 2009

Team size
Creative Director, Project manager, Designer, UX, 2xDevelopers, 3xInstall crew

Deliverable
PR stunt

Design process
Concepting, user testing, design refinements

How many particles?

March 2, 2010

This dual language kiosk created for CERN lets the user enter their sex, height, age and weight to see how many particles are in their body. The average human has 7,000,000,000,000,000,000,000,000,000 particles in their body!

The user could send this information home in an email along with a picture of their favourite particle from the standard model. The information and standard model picture could also be printed out onto t-shirts for visitors to take home with them.

Role
Software project management, UX, Development, Install

Length
1 month. Completed in 2009

Team size
Creative Director, Project manager, 2xUX, 2xDevelopers, 2xInstall crew

Deliverable
3xKiosks

Design process
Interaction audit, concepting, UX and visual design, user testing, design refinements

Energy Density

March 2, 2010

CERN wanted a way of teaching children about particle collision in a fun and engaging way. So I created the user experience behind Energy Density, a set of three dual language interactive stations that let users recreate their own particle collisions!

Through three levels (plus one secret bonus level), users can collide particles to fill the Standard Model with the 16 known and theoretical particles that make up our universe. Users spin a physical dial to increase energy levels and create collisions. Real time generative graphics recreate some of the visual outputs that are seen in the real Large Hadron Collider.

If users can spin the dial fast enough, they reveal facts about each particle in the Standard Model – all the way up to the theoretical Higgs Boson particle.

Role
Software project management, UX, Development, Install

Length
1 month. Completed in 2009

Team size
Creative Director, Project manager, 2xUX, 2xDevelopers, 2xInstall crew

Deliverable
3xKiosks connected to physical dials

Design process
Interaction audit, concepting, UX and visual design, user testing, design refinements

Cyber Seaside

November 27, 2009

The Cyber Seaside is a 4×3 meter interactive floor that invites visitors to learn through fun and pull their ecological weight by playing four interactive games. The Cyber Seaside uses over 2GB of lifelike graphics taken directly from British beaches.

“We wanted to make the site more interactive so that our visitors can spend longer exploring, playing and discovering new things. The new Discovery Zone uses the latest technology and will be really lively, entertaining our visitors but also helping them find out more about penguin behaviour and marine pollution.” Elaine Lambert — Director, Living Coasts

Jump up and down on the enormous interactive floor to clean the beach full of virtual litter, stomp around fishing nets to uncover trapped animals, clean up an oil slick to release trapped penguins or fight against invading seaweed! Children love this exhibit as there is an instant interaction as things can happen under their feet even when they are standing still.

Role
Project management, UX, Design, Install

Length
3 months. Completed in 2008

Team size
Creative Director, Project manager, 2xDesigners, UX, 2xDevelopers, 2xInstall crew

Deliverable
Interactive floor

Design process
Interaction audit, concepting, UX and visual design, user testing, design refinements