RSPB Press Pack

November 26, 2009

I was commissioned to produce an exciting and user-friendly media pack to be distributed to press at the RHS Chelsea Flower Show. Developed as a new and innovative delivery method the USB sticks provided a useful re-usable resource, which, with the appropriate branding, provided marketing longevity long after the content had been used. The sticks contained press releases, profiles, a gallery of photographs and logos, contact details and an interactive garden tour featuring an Attractometer.

The Attractometer game gave users the opportunity to build their own virtual garden online and run the ‘attractometer’ to see how attractive it might be to birds. It also provided tips on the kinds of features that could be used to attract birds into a garden. The USB media packs proved to be extremely popular at the show with 500 given out to journalists.

Role
Software project management, UX, design and development

Length
2 weeks. Completed in 2005

Team size
2xProject managers, 2xDesigners, UX, 2xDevelopers

Deliverable
Branded USB stick

Design process
UX and visual design, user testing, design refinements

Advertisements
%d bloggers like this: