Volkswagen Express Visual Check

November 26, 2009

The Express Visual Check microsite is primarily a training tool for Volkswagen Retailer staff. As a user enters the site they are presented with an explorable landscape which includes a number of interactive areas. The ‘cut-up’ style of the interface is deliberate, compiling the key areas that are present within each Volkswagen Retailer across the UK in one succinct representation.

I designed the microsite to present otherwise dry information in an engaging and interesting way. Videos and animation are utlised heavily to catch a users attention and illustrate the training material. Users are encouraged to view every site section, but the order in which they do this is not through a prescribed linear route. This increases the number of return visitors as users dip in and out of the information they require.

Volkswagen Retailers nationwide have loved using this microsite to keep them up to date with current Volkswagen procedures. To see a copy of the site click here: http://www.demo.twofourdigital.net/evc/stub.html

Role
UX, design and development

Length
4 weeks. Completed in 2006

Team size
Project manager, 2xDesigners, UX, 2xDevelopers

Deliverable
Website

Design process
UX and visual design, user testing, design refinements

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