The Streamliner

April 2, 2010

In order to help Audi UK celebrate their 100 year anniversary at the 2009 Goodwood Festival of Speed I helped produce a virtual wind tunnel to let visitors see how streamlined they are.

The virtual wind tunnel was phenomenally successful with constant queues of people waiting to play over the three day festival. Visitors would be shown a video showing how the drag coefficient of Audi vehicles has improved over the past 100 years. Then they could interact with the Streamliner to try and get their own drag coefficient as low as possible. Some people took the streamliner challenge very seriously – removing bags, hats and even sunglasses! There is a great video on Vimeo.

“With 100 years of Vorsprung durch Technik behind us, we had a lot to live up to! We wanted to make sure that we used the latest innovative technology to tell the brand story so far in an original way. Twofour came up with some great technologies to enable us to do this and have been an excellent addition to the project team here at Audi UK that have pulled this event together.” Jane Bown, Events and Internal Brand Manager for Audi UK

The interactive elements were all part of the Audi Experience (check out the video on Youtube), created with Twofour. The Audi Experience was a hi-octane mix of interactive experiential installations and live shows hosted by and including celebrities Sir Bobby Charlton, Ben Fogle and Audi racing drivers such as Allan McNish.The 2009 Festival of Speed attracted over 152,000 motor sport fans – the second highest Festival attendance ever and the spend in the on-site gift shop was up 100% on the previous year’s sales.

Role
Software project management, UX

Length
8 weeks. Completed in 2009

Team size
Creative Director, Project manager, Designer, 2xUX, 2xDevelopers, 2xInstall crew

Deliverable
Interactive wall

Design process
Interaction audit, competitor research, concepting, UX and visual design, user testing, design refinements